July 11, 2024 Customer Newsletter

- Tobacco Industry Began Funding Courses
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Improve Your ABIM Exam Readiness
- Evidence of Telehealth Effectiveness Versus In-Person Care ‘Weak’
- Florida Plastic Surgeon Benjamin Brown Arrested in Death of Wife
How the Tobacco Industry Began Funding Courses for Doctors
Medscape got in trouble for a series of continuing medical education courses sponsored by Philip Morris to the tune of $2.9 million. Their reaction was pretty fast. This isn't an article castigating Medscape, but more about stories and narratives in marketing. At this point, commercial CME sponsorship, primarily by device and pharmaceutical companies, is down to about 28% of accredited CME. Twenty years ago, it was above 50%. Pfizer, for instance, usually provides around $100 million a year in educational grants.
Challenger used to give live ethics lectures to residents about the impact of marketing and advertising on physician audiences. We’d open by asking a series of questions about whether a resident's decisions could be influenced by marketing. In the time we did it, every single resident avowed that they were way too smart to be swayed by marketing techniques🙂.
How the Tobacco Industry Began Funding Courses for Doctors - Stanford Scope
Improve Your ABIM Exam Readiness
The ABIM exam stands as a formidable challenge, demanding extensive preparation over many months. Even highly experienced physicians must grasp the exam's specific requirements before embarking on their study journey. If you're unsure about your readiness for the ABIM Certification exam, consider signing up for Med-Challenger's Internal Medicine board exam review course. With a few weeks remaining, you still have ample opportunity to substantially boost your exam preparedness.
How To Prepare for Internal Medicine Boards - 8 Tips to Pass ABIM Exam
How Hard Is the ABIM Certification Exam? ABIM Exam Explained
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