---
title: February 13, 2025 Customer Newsletter
description: "EM case and exam tips: cliff‑fall trauma case, question analysis, and links to EM board‑review courses."
image: https://challengercme.com/hs-fs/hubfs/res%20nl%20dec.png?width=1200&upscale=true&name=res%20nl%20dec.png
---

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# February 13, 2025 Customer Newsletter

EM case and exam tips: cliff‑fall trauma case, question analysis, and links to EM board‑review courses.

[ Challenger Corporation ](https://challengercme.com/blog/author/challenger-corporation)

 Feb 13, 2025

### < [All Posts](https://challengercme.com/blog)

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---

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- Working More and Getting Less 
- Ready for the ABFM Boards?
- Direct-to-Consumer Advertising
- PEMQBook Live Board Review
- AMA Meets Need for New CPT Codes
- QUIZ - Test Your Knowledge

## ![divider winter](https://challengercme.com/hs-fs/hubfs/divider%20winter.webp?width=800&height=56&name=divider%20winter.webp)Physicians Working More but Generating Less Revenue  

OK, we’re sorry, but this entire article reads like some sort of horrible dystopian fiction. The focus—being a CFO-type article—is on physicians working 8% more, and some getting paid 8% more (a rather uneven break), with fewer staff.

The conclusion drawn from the fact that you can’t keep pushing physicians to generate more and more RVUs and expand margins is that the fee-for-service model has failed. Therefore, we have to stop paying physicians fee-for-service and create an even more complex payment system.

Excuse us while we freak out. 🤢

[Physicians Working More but Generating Less Revenue](https://www.beckershospitalreview.com/finance/physicians-working-more-but-generating-less-revenue.html) - Becker’s Hospital CFO Report

| ## ![divider winter2](https://challengercme.com/hs-fs/hubfs/divider%20winter2.webp?width=796&height=56&name=divider%20winter2.webp) [![abfm board exam](https://challengercme.com/hs-fs/hubfs/abfm%20nl%20ad.png?width=719&height=240&name=abfm%20nl%20ad.png)](https://challengercme.com/family-medicine-exam-review-cme-course?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--h4_K1xqbWHyPlvzMLzYDn53lckrCbWiKVffpJ9CeHzLjpVHUH4fF498uf08CX73KSHftw) ## ![divider winter5](https://challengercme.com/hs-fs/hubfs/divider%20winter5.webp?upscale=true&width=1120&height=78&name=divider%20winter5.webp) Direct-to-Consumer Advertising Distorts Prescription Drugs’ Benefits and Costs - AAFP Prescription advertising is about to become a political football in the United States—Super Bowl reference intended. In this case, the AAFP is highlighting the actual cost ($288,000) of a drug advertised during the Super Bowl, compared to the promoted price (as low as $5 per dose). This pricing discrepancy is made possible through the deductible rebate card program. It’s not an outright lie—the patient’s out-of-pocket cost after the rebate is indeed $0 to $5 per dose, but only if the insurer covers it. The negotiated rate with Medicare, however, is a different story. As the AAFP points out, this is not a drug a physician would typically prescribe today for even serious plaque psoriasis. While it is an effective medication, it is generally reserved for patients who have not responded to more affordable alternatives or have encountered issues with anti-TNF therapies. Direct-to-consumer (DTC) prescription advertising first appeared in the 1980s but didn’t gain traction until 1997, when the FDA clarified how risk and benefit information should be presented—often alongside glowing, happy images of elderly patients. Given some of the more extreme examples and the rise of DTC telehealth from the same pharmaceutical companies, pushback is growing. [Direct-to-Consumer Advertising Distorts Prescription Drugs’ Benefits and Costs](https://www.aafp.org/pubs/afp/afp-community-blog/entry/direct-to-consumer-advertising-distorts-prescription-drugs-benefits-and-costs.html?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--FNjtUHGu4rCEmoJCFmu7kUjwPo1WVa5O43qRPdOiabKoe5Hhsgr63_n5c4IOCXcvX2NL8) - AAFP ![divider winter4](https://challengercme.com/hs-fs/hubfs/divider%20winter4.webp?upscale=true&upscale=true&width=1120&height=78&name=divider%20winter4.webp) [![pemqbook live course](https://challengercme.com/hs-fs/hubfs/pemqbook%20nl%20ad.png?width=792&height=792&name=pemqbook%20nl%20ad.png)](https://challengercme.com/pediatric-emergency-medicine-live-course-3rd-edition?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9bpibep4PeDrrd2Fu0xzbjCPN38jWgkzZAA-BlXLb4n_m3NeRHAfrCdlFnhJGXqT0_S02h) ## [![divider winter 3](https://challengercme.com/hs-fs/hubfs/divider%20winter%203.webp?upscale=true&upscale=true&width=1120&height=78&name=divider%20winter%203.webp)](https://challengercme.com/med-challenger-free-trial-landing-page?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9fStEIRGQhQAKWVjrvYOiCSzuM2UYwuRDKX9BT4S9to4I9g4Svj8pqwingO68SHB24kgHc)How the AMA Meets Need for New Telehealth CPT Codes \| American Medical Association Telehealth is safe—for now. It’s been extended until at least April, or whenever the latest continuing resolution runs out. (We’re still no closer to actual legislation defining telehealth services and reimbursement.) In the meantime, CMS has expanded coverage for additional reimbursable items and is maintaining the suspension of frequency limitations. They’ve also officially defined phone calls under telehealth: "Interactive telecommunication system” will now permanently include two-way, real-time audio-only communication technology for any Medicare telehealth service furnished to a beneficiary…” Basically, for when you just can’t get people to hop on a Zoom call. 😄 Oh, and expect new CPT codes in the EHR soon! [How the AMA Meets Need for New Telehealth CPT Codes](https://www.ama-assn.org/practice-management/cpt/how-ama-meets-need-new-telehealth-cpt-codes) - AMA ![res nl dec div](https://challengercme.com/hs-fs/hubfs/res%20nl%20dec%20div.png?upscale=true&upscale=true&width=1120&height=78&name=res%20nl%20dec%20div.png)  [![EM board quick quiz question](https://challengercme.com/hs-fs/hubfs/quiz%20ad%20NL.png?width=940&height=788&name=quiz%20ad%20NL.png)](https://challengercme.com/blog/a-34-year-old-man-presents-after-having-fallen-from-a-cliff-while-rappelling?utm_campaign=Blog%20Subscribe&utm_content=324680830&utm_medium=social&utm_source=facebook&hss_channel=fbp-122666784576)QUIZ QUESTION ## A 34-year-old man presents after having fallen from a cliff while rappelling A 34-year-old man with no prior medical history presents to you after having fallen from a cliff while rappelling 7 hours ago. He underwent a complicated, prolonged extraction from a ravine, and he is complaining of 10/10 lower back pain. You note that the groin area of his pants is wet and he has no rectal tone on examination. The lateral plain radiograph of his lumbar spine is shown below. Regarding additional emergent studies of the lower back, which of the following choices is true? - Emergent electromyography differentiates between specific nerve root compression and an upper motor neuron lesion, which affects management. - MRI or a CT scan should be performed on an emergent basis for cauda equina syndrome. - No further studies should be performed – the diagnosis is clear. - Bone scans are only indicated on an emergent basis if there is a history of cancer or advanced age in addition to bone trauma. [![CLICK FOR ANSW](https://challengercme.com/hs-fs/hubfs/CLICK%20FOR%20ANSW.jpg?upscale=true&upscale=true&width=333&height=84&name=CLICK%20FOR%20ANSW.jpg)](https://challengercme.com/blog/a-34-year-old-man-presents-after-having-fallen-from-a-cliff-while-rappelling?utm_campaign=Blog%20Subscribe&utm_content=324680830&utm_medium=social&utm_source=facebook&hss_channel=fbp-122666784576) |
| --- |

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